Course launches April 15, 2021

Course curriculum

  • 1

    Newsletters: Advantages and drawbacks

    • How to decide if you should market with newsletters

  • 2

    Newsletter Styles

    • The selling newsletter

    • The informing newsletter

    • The newsletter plea

  • 3

    Writing Best Practices

    • Writing styles, voice and tone

    • A few points about grammar

    • Choose sentence structures to make content readable

    • Be clear with better word choices.

  • 4

    Best practices for using images

    • Rules

    • Finding pictures

    • Formatting pictures

  • 5

    Choose how you distribute

    • Print or electronic?

    • E-distribution tools

    • Pick up locations

  • 6

    Evaluate

    • Are you reaching your audience?

    • Which topics do your readers prefer?